Fortune Flavours
Building Lifestyle Brands.
The Brand
Fortune Flavours is a CBD and cannabis lifestyle brand.
The Brief
Design a brand identity that positions Fortune Flavours away from the often medical and saturated CBD market. The branding should embrace the bold and fun character of cannabis culture whilst maintaining a premium feel.
I also developed a content strategy for their social media that was more playful, embracing the lifestyle aspect of their brand positioning.
The Work
Branding, content, packaging and web design.
PROJECTS